Internet Marketing Research/Intelligence

ERMguiden

Praktisk Enterprise Risk Management(ERM)

Helhetlig og Integrert RisikoLedelse(HIRL) = ERM

Planlegging

Om – CV engelsk

 

 

Om

 

 

cohdra_100_8833

 

 

Den som tar utgangspunkt i gårsdagen
for å gjøre noe med morgendagen,
tilhører raskt fortiden.

 

 

modellen2web

 

Vår ERM-modell/ Vårt ERM-system/ Vårt ERM-rammeverk i tråd med ISO 31000:2009 Risk Management – Principles and Guidelines 

Forside-GUIDE-AAwebForside-GUIDE-B-web

Om – CV engelsk – Portfolio

Internet Marketing Intelligence

Jan Vig’s Résumé

Portefolio

 

Internet Marketing Research/Intelligence concerning One to One Marketing/CRM

 

Content

1 Introduction/overview

2. Search Strategy

3. One to One Marketing and its environment

4. Environmental Scan

5. Market analysis

6. Competitors Analyses

7. SWOT

8. Critical Success factors

9. Segmentation, Customer analysis and target markets

10. Business Objectives and Strategies

11. Marketing Mix tactics and Conclusions

 

Chapter 1

Introduction/overview

 

Chapter 1 Introduction/overview

1.1 Generally

1.2 Different definitions

1.3 One to One marketing

1.4 Assumptions/information

 

Chapter 2

Chapter 2 Search Strategy

 

 

Chapter 2 Search Strategy

2.1 General things to be aware of by building up the personal intelligence system

2.2 My search strategy

2.3 . Personal intelligence Resources

2.3.1 Information sought by me

2.3.2 Information sent to me

2.3.3 Information Assembled to me

2.3.4 Information archived by me

2.3.5 Information archived by others

2.4 Primary and secondary Research

2.4.1 Primary market research

2.4.2 Secondary Market Research

2.5 Research Questions

 

 

Chapter 3

One to One Marketing and its environment

Chapter 3 One to One Marketing and its environment

 

Chapter 4

Environmental Scan

 

Chapter 4 Environmental Scan

4.1 General trend

4.2 What demographic trends / factors need to be considered?

4.2.1 Generally

4.2.2 Demographics and Internet

4.3 Economic and Business trends / factors

4.3.1 Generally

4.3.2 Internet and Economic and Business trends / factors

4.3. 4. Transactions

4.3.5 Daily Financial and Economic News Services

4.3.6 General Economic Demographics

4.3.7 Sample Economic Journals Online

4.3.8 Business Trends

4.4 What Political / Legal factors are likely to impact on the market?

4.4.1 Generally

4.4.2 Internet and E-commerce

4.4.3 Internet and Work force

4.4.4 Internet commerce, Legal and ethical issues, security and regulations

4.4.5 The Market Impact of New Media

4.5 Trade and International Issues

4.5.1 Generally

4.5.2 International Trade Newsgroups and Listservs

4.5.3 International Trade Sites

4.5.4 Trade and International Resources

4.6 What social / cultural trends / factors need to be considered?

4.6.1 Generally

4.6.2 Trends for the future

4.6.4 The trends which are undermining One to One Industry’s concept

4.6.5 Other Social trends

4.6.6 Workforce trend

4.7 What technological trends / developments need to be considered?

4.7.1 Generally

4.7.2 21st. Century trends(1)

4.7.3 21ST. Century trends (2)

4.7.4 Future Trends in Telecommunications

4.7.3 The Eight Critical Information TechnologyTrends

4.7.6 Internet and technology change

4.8 What environmental factors? (green environment)

4.8.1 Generally

4.8.2 Internet

 

Chapter 5

Market Analysis

 

 

Chapter 5 Market analysis

5.1 Trends

5.1.1 Mega trends

5.1.2 Emerging Web Trends

5.1.3 1999 Web Trends

5.1.4 Where in the world is the Net taking us?

5.1.5 Future.sri.com

5.1.6 Predictions for the Web in 1999

5.1.7 Other trend forecasts

5.1.8 E-Commerce

5.1.9 Trends Technology

5.1.10 Drivers for Change – Consumers

5.1.11 Demographics

5.2 Internet statistics

5.2.1 Internetstatistic.com

5.2.2 E-Marketer STATISTIKK

5.2.3 NUA

5.2.5 Activmedia

5.2.6 Dataquest

5.2.7 Surveyn.Net – Internet User Survey #2

5.2.8 Other Statistik

5.2.9 Web shopping Statistics

5.3 One to One marketing / Relationship marketing

5.3.1 Relationship Marketing

5.3.2 1:1 marketing

5.3.3 Permission marketing

5.3.4 Power tools for 1:1

5.3.6 Critical Questions

5.3.8 The state of one to one online, part II

5.4 Customer care/ customer service

5.4.1 Customer Care Pricewaterhous & Coopers

5.4.2 Customer Relationship Management CRM

5.4.3 Customer service

5.4.4 Collect customer information

5.4.5 Customer service

5.4.6 Internet Customer Service

5.5 Personalization

5.5.1 Personalization: Marketing to one:

5.5.2 There are 4 ways to ad personalization to the web site

5.5.3 Different articles about personalization

5.6 Privacy

5.6.1 Information sources on Internet concerning privacy

5.6.2 Articles about privacy

5.7 Security

5.7.1 Different articles concerning security

5.7.2 NUA Security Issues

5.8 The Market place 1to1 after Peppers & Rogers

5.8.1 Communications and Media

5.8.2 Customer Knowledgebase

5.8.3 Mass Customization

5.8.4 Distribution and Channel

5.8.5 Organizational Structure

5.9 The future of One to One Web Technology

5.9.1 The Future of One-to-One Web Interactivity

5.9.2 The Future of One-to-One E-Mail

5.9.3 The Future of One-to-One Web Site Personalization

5.9.4 The Future of One-to-One Push

5.2.5 The Future of One-to-One Community

5.9.6 The Future of One-to-One Web Presentation and Conferencing

5.9.7 The Future of One-to-One Advertising and Promotion

5.9.8 The Future of One-to-One Web Site Tracking and Analysis

5.9.9 The future of tracking in a word: databases.

5.10 Products and customers

5.10.1 Who is buying what over the Internet?

5.10.2 Customer-business interaction

5.10.3 Business relationships and communications

5.11 Changes in the market place

5.11.1 Drivers of Change

5.11.2 Consumer Behaviour

5.11.3 Industry Response

5.12 Changes in the market response

5.12.1 Product & Service Offering

5.12.2 Relationship Marketing

5.12.3 One to One Marketing

5.12.4 Mass Customisation

5.12.5 Future Delivery Mediums

5.13 Changes in delivery mediums

5.13.1 Post

5.13.2 Fax

5.13.3 CDs and Disks

5.13.4 Kiosks

5.13.5 Pagers and PDAs

5.13.6 Telephones and Smartphones

5.13.7 Interactive TV

5.13.8 Web TV

5.13.9 Internet E-mail

5.13.10 Internet World Wide Web

5.13.11 Proprietory ISPs

5.13.12 Summary

 

Chapter 6

Competitors Analysis

 

Chapter 6 Competitors Analyses

6.1 General

6.2 Competitors Information Sources

6.2.1 Information supplied by the competitors, knowingly or unknowingly

6.2.2 Trade Sources

6.2.3 Published Sources

6.2.4 Other Sources of Information

6.3 Decision

6.4 The Industry

6.4.1 Overview through Hoovers

6.4.2 Internet & Intranet Software & Services Accrue Software, Inc.

6.4.3 Telemarketing, Call Centers & Other Direct Marketing – Companies mentioned

6.5 Providers of Customer Solution in Scandinavia

6.5.1 Million Handshakes AS

6.5.2 StroedeRalton

6.6 Peppers & Rogers Group

6.6.1 Search trough Search engines

6.6.2 Search on the Web site of Peppers and Rogers Group Inc.

6.6.3 Searching and spying for company information

6.6.4 Searching newsgroups or mailing lists

6.6.5 Testing how Rogers And Peppers group Web site is evaluated

6.7 One to One marketing keywords

6.8 Search trough different search engines for different keywords

6.9 Other Competitive Resources

 

Chapter 7

SWOT

 

 

Chapter 7 SWOT

7.1 Introduction

7.2 Strengths

7.2.1 The Benefits of relationship marketing

7.2.1.9 Savings

7.2.2 Precision marketing by Debora Kania. Strenghts of the Industry

7.2.3 Other Strenghts

7.3 Weaknesses

7.3.1 Other Weaknesses

7.4 Opportunities

7.4.2 What opportunities does the World Wide Web offer in reaching customers?

7.4.3 Other Opportunities

7.4.4 Intermediaries in shopping – What does that mean to the marketers?

7.4.6 Still other opportunities

7.4.7 Possibilities

7.5 Threats

7.5.1 Threats to E-Commerce

7.5.2 Other threats

7.5.3 Barriers to selling over the Internet

7.5.4 Advice From Don Peppers

7.5.5 Once we determine that one to one marketing has a sound theoretical foundation, we need to pay attention to the practical issues:

7.5.6 Who is most threatened by the World Wide Web opportunity?

7.5.7 Threats when not handle in the right way

 

Chapter 8

Critical Sucess Factors

 

 

Chapter 8 Critical Success factors

8.1 Introduction

8.2 Megatrends

8.3 Critical Issues In E-Commerce

8.4 Critical success factors

8.5 Critical Success Factors – OnetoOne Marketing

8.5.1 General

8.5.2 Other Critical Success Factors

8.6 Barriers

8.6.1 General

8.6.2 Specialization

8.6.3 Laws and regulations

8.7 Barriers to selling over the Internet

8.8 How the Industry is coping with different issues is critical for the success

8.8.1 The barriers to selling over the Internet

8.8.2 To understand and cope with the Impact of Information Superhighway and the trends

8.8.3 To cope with the Impacts of Globalisation

8.8.4 To cope with the Impact of Technologies

8.8.5 To cope with the Impact on Individuals

8.8.6 To Cope with the Social Concerns

8.8.7 To cope with the Impact on Organisations

8.8.8 To cope with the changes of the Information Intensive Occupations

8.8.9 Employment and Productivity Impacts

8.8.10 To cope with the Broadband Innovations

8.8.11 To cope with the changes by the Consumers

8.8.12 How the Industry is coping with Commodification

8.8.13 Consumption Patterns

8.8.14 How the Industry is handling Legal Issues

8.9 The Ideal Retail Store as criteria for success

8.10 The Four Best Gifts To Give Your Site. Criteria for success

8.11 The most Critical Information system Applications

8.13 The Patricia Seybold Group

8.13.1 The Eight Critical Success Factors for E-Business

8.13.2 The Five Steps to Success in Electronic Commerce

8.13.3 Tips for Successfully Managing E-Business Data

8.13.4 Criteria for Success Ronni Marshak October 8, 1999

8.14 10 Rules for effective e-commerce – Factors to consider

8.15 IDEAS ’98: The Route to Strategic Customer Care

8.16 To cope with «What does the e-customer want most?»

8.17 To cope with the following Things to do

8.18 To cope with «New Customer Values will force marketer to think in a new way»

8.19 To cope with the rules of success on Internet are

8.20 To find The right partners within the TIME industry

8.21 To cope with » How will marketing on the World Wide Web differ from traditional marketing?»

8.22 To cope with Measuring Project Success

 

 

Chapter 9

Segmentation, Customer analysis and target markets

 

Chapter 9 Segmentation, Customer analysis and target markets

9. 1 Segmentation

9.1.1 Bases for segmenting consumer market

9.1.2 Segmentation Internet users

9.1.3 Bases for segmenting business market

9.1.4 E-Business Market Segmentation

9.2 The Internet Consumer

9.2.1 Shift of power to customer

9.2.2 Main motivations to Surf the Net

9.2.3 Facilitator:

9.2.4 Simplifier:

9.2.5 Accelerator:

9.2.6 It is 5 general categories of adopters of products

9.2.7 Strategies

9.2.8 Demographics-Age

9.2.9 Demographics- Gender

9.2.10 Female Users

9.2.11 Things that attract/repel females

9.2.12 Education attainment

9.3 The Internet Consumer and shopping

9.3.1 Shopping on the Web (Interactive Home Shopping=IHS)

9.3.2 Reasons for using the Web to shop

9.3.3 Placing orders

9.3.4 Dissatisfying experiences with IHS

9.3.5 Perceived risk with IHS

9.3.6 Overcoming perception of risks

9.3.7 Trust in Action

9.3.8 Some supporting facts

9.3.9 Types of goods and decision-making

9.3.10 The IHS difference

9.3.11 Some ways of developing a IHS competitive advantage

9.3.12 24% of retail sales may be consumer direct by 2010

9.3.12 How Do You Fare With Accessory Buyers?

9.4 One to One’s target markets

9.4.1 Target areas

9.4.2 Online targeting

 

 

Chapter 10

Business Objectives and Strategies 

 

Chapter 10 Business Objectives and Strategies

10.1 Focus on the Market Place

10.2 One to One’s Objectives

10.2.1 General

10.2.2. One to One’s Strategic Internet Marketing objective

10.3 One to One Marketing’s Business Strategy

10.3.1 New Customer Values

10.3.2 One to One Marketing should ask the right questions

10.3.3 One to One Marketing’s customer needs should drive One to One Marketing’s business positioning and inter linking.

10.3.4 One to One Marketing’s strategic questions should be.

10.3.5 Appropriate One to One Marketing Internet strategic objectives

10.3.6 What’s in it for One to One Marketing’s customer?

10.3.7 The essential steps for One to One Marketing’s Internet strategy

10.4 Different articles to strategy

10.4.1 Lead Generation in Today’s «New Media» Environment

10.4.2 Webtomorrow.com

10.4.3 Nettgain.com

10.4.4 Simbanet

10.4.5 Different ones

 

 

Chapter 11

Marketing Mix tactics and Conclusions 

 

 

Chapter 11 Marketing Mix tactics and Conclusions

11.1 Marketing on the Internet. The marketing mix

11.1.1 Old 5 P’s

11.1.2 New 5 P’s

11.1.3 Issues in Web based marketing

11.2 The sales method

11.3 Internet sales method

11.4 The promotion strategy

11.5 Internet promotion strategy

11.6 Positioning and pricing policy of the services

11.7 Internet positioning and pricing

11.8 Conclusions

 

For more information, please see my Electronic Résumé by clicking on a target one section at a time.

 

 

If you have any questions feel free to e-mail me at ja-vig@online.no

Hvis du har noen spørsmål eller ønsker å vite mer om Intelligence Resource kan du bruke kontaktmulighetene nedenfor:

 

 

VIG CONSULTING
ORG.NR: 977 505 992

Jan Vig
Daglig leder

__________________
Kirkeveien 35, NO-1710, SARPSBORG
Mobile : +47 414 43 727
e-mail: ja-vig@online.no
Web: www.slowdown.no ,www.intelligence.no , www.risikoledelse.com

 

Copyright © 2006-2015 VIG CONSULTING

Del på bloggen

Bookmark and Share

Advertisements

Legg igjen en kommentar

Fyll inn i feltene under, eller klikk på et ikon for å logge inn:

WordPress.com-logo

Du kommenterer med bruk av din WordPress.com konto. Logg ut / Endre )

Twitter picture

Du kommenterer med bruk av din Twitter konto. Logg ut / Endre )

Facebookbilde

Du kommenterer med bruk av din Facebook konto. Logg ut / Endre )

Google+ photo

Du kommenterer med bruk av din Google+ konto. Logg ut / Endre )

Kobler til %s

%d bloggers like this: