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Den som tar utgangspunkt i gårsdagen
for å gjøre noe med morgendagen,
tilhører raskt fortiden.

5. SWOT Analysis

6. Personal Goals and Objectives

7. Marketing Strategies

7.1 General Strategy

7.2 Internet and Strategy

7.3 Doing Your Own Web Site

7.4 Networking strategy

7.5 Market Plan

7.6 Market Strategy

7.7 Doing yourself market suitable

7.8 Weekly Action Plan

7.9 Preparing A Cover Letter

7.10 Locating Job Openings

7.11 Interviewing

7.12 Potential Employer(s)

7.13 Strategies for finding Keywords and creating Keywords Summaries

7.14 What is an electronically scannable resume?

7.15 Ten Good Tips for Working with Recruiters

7.16 Marketing Mix

7.17 Marketing Strategy Summary

8. Marketing Implementation

8.1 Product – Enhancing/Maintaining Your Skills, Abilities, and Resources

8.2 Price – Ensuring That You Are Worth Hiring

8.3 Distribution – Going Where You Want to Go

8.4 Promotion – Standing Out Among the Crowd

9. Evaluation and Control

9.1 Performance Assessment

9.2 Marketing Control 

4.1 The External Environment

4.1.1 Competition

4.1.2 Economic /demographics conditions

4.1.2.1 General Demographic trends

4.1.2.2 General Economic Resources

4.1.2.3 Daily Financial and Economic News Services

4.1.2.4 Sample Economic Journals Online

4.1.3 Political trends

4.1.4 Legal and regulatory factors

4.1.4.1 Censorship

4.1.4.2 Intellectual property

4.1.4.3 Copyright

4.1.4.4 Patents

4.1.4.5 Trademarks

4.1.5 Changes in technology

4.1.5.1 The Eight Critical Information Technology Trends

4.1.5.2 21st. Century trends(1)

4.1.5.3 21st. Century trends (2)

4.1.5.4 Future Trends in Telecommunications

4.1.5.5 Futurists Predict

4.1.6 Cultural trends

4.1.6.1 Workforce trend

4.1.6.3 Growing up digital

4.2 The Employer Environment

4.2.1 Future trend within different Industries (1992 to 2005)

4.2.2 Jobs after interest areas

4.2.3 Service oriented industry is demanding

4.2.4 Career Families

4.2.5 Picking a Field

4.2.6 How to Target the Internet Job Market

4.2.6.1 Your possible target Industry

4.2.6.2 Targeted Geographic Areas/Positions

4.2.6.3 Your target Industries

4.2.7 Who are your potential employers?

4.2.8 What do your potential employers look for in new employees?

4.2.9 What are the recent hiring practices of your potential employers?

4.2.10 Where and how do your potential employers recruit new employees?

4.2.11 When do your potential employers recruit new employees?

4.3 Personal Assessment

4.3.1 Basic

4.3.2 Certain things which have an influence on what You see as Your Ideal Job Profile

4.3.3 Review of personal goals, objectives, and performance – Your Ideal Job Profile

4.3.4 Inventory of personal skills and resources

4.3.5 Selected achievements and results

5.1 Strengths

5.2 Weaknesses

5.3 Opportunities

5.4 Threats

5.5 The SWOT Matrix

5.6 Matching, Converting, Minimizing, and Avoiding Strategies

6.1 Personal Goal A:

6.1.1 Objective A1:

6.1.2 Objective A2:

6.2 Personal Goal B:

6.2.1 Objective B1:

6.2.2 Objective B2:

7.1 General Strategy

7.1.1 The 14 Ways to Look for A Job

7.1.2 Top 10 Tips For Using The Internet In Your Job Search

7.1.3 Conclusion

7.2 Internet and strategy

7.2.1 Overview

7.2.2 Eight simple rules

7.2.3 Job Posting on Internet

7.2.3.1 General

7.2.3.2 Some Commercial Web Sites With Job Listings Daily on the Web

7.2.3.3 The Three Questions to Ask About Job Listing Sites

7.2.3.4 Job Posting Sites Elsewhere on the Internet

7.2.3.5 Focussed Job Listings

7.2.4 RESUME

7.2.4.1 General

7.2.4.2 Building a Resume (Electronic or Otherwise)

7.2.4.3 Letters, Portfolios And Resume Services

7.2.4.4 Major Sites for Posting Your Resume

7.2.5 Counseling

7.2.5.1 General

7.2.5.2 Different Concealing sites

7.2.6 Contacts

7.2.6.1 General

7.2.6.2 If You Know Who (or Whom) You Want To Reach

7.2.6.3 If You Don’t Know Who (or Whom) You Want To Reach

7.2.7 Information/Research

7.2.7.1 General

7.2.7.2 Information and Research Sites

7.3 Doing Your Own Web Site

7.4 Networking strategy 

7.4.1 Introduction

7.4.2 Strategy

7.4.3 Getting started

7.4.4 Putting a list together

7.4.5 Developing Your basic sales pitch

7.4.6 Dealing with Voice Mail

7.4.7 Getting the most from a networking meeting

7.4.8 Getting help from perfect strangers

7.4.9 Networking Do’s and Don’ts

7.4.10 Networks contacts

7.5 Market Plan

7.6 Market strategy

7.7 Doing Yourself market suitable

7.7.1 General Competence /wishes and demands

7.7.2 Demands for competencies by managers

7.8 Weekly Action Plan

7.9 Preparing A Cover Letter.

7.10 Locating Job Openings.

7.11 Interviewing.

7.11.1 When going to an interview, there are several things You should keep in mind.

7.11.2 Some Interview Questions You have to be prepared for

7.12 Potential Employer(s)

7.12.1 General

7.12.2 How To Research Companies or Places Off the Internet

7.12.3 Researching Companies and Organizations

7.12.3. 1 General

7.12.3.2 Personal Marketing Plan: Target Company Research

7.12.4 More advises for getting information about companies.

7.12.4.1 Your Search strategy

7.12.4.2 Possibilities to learn about a company

7.12.4.3 Where to find information

7.12.4.4 Overview through Hoovers

7.12.4.5 Internet & Intranet Software & Services Accrue Software, Inc.

7.12.4.6 Search trough Search engines

7.12.4.7 Search on the Web site of Peppers and Rogers Group Inc.

7.12.4.8 Searching and spying for company information

7.12.4.9 Internet Resources for Company Information

7.12.4.10 http://www.companieonline.com

7.12.4.11 http://www.hoovers.com

7.12.4.12 Alta Vista

7.12.4.13 Looking up by Dun&Bradstreet

7.12.4.14 Tradecompass

7.12.4.15 Inc. Com/500

7.12.4.16 Stat-USA

7.12.4.17 Edgar

7.12.4.18 BizTech Research Library & Searchable Knowledge Map

7.12.4.19 Other sources

7.12.4.20 Searching newsgroups or mailing lists

7.12.4.21 Finding personal information Online

7.12.4.21.1 Using Northern Light

7.12.5 Research about Potential employer ZIVO, Australia through Internet

7.12.5.1 General

7.12.5. 2 Search Result . Keyword «Zivo Australia»

7.12.5.3 Zivo’s Web Site http://www.zivo.com.au/default.htm

7.13 Strategies for finding Keywords and creating keywords summaries

7.14 What is an electronically scannable resume?

7.14.1 How do resume tracking systems work?

7.14.2 Why might You need a scannable resume?

7.14.3 How is a scannable resume different from a traditional resume?

7.14.4 What keywords will employers use to match people in careers like yours?

7.14.5 How can You maximize matches?

7.14.6 How can You keep Your scannable resume looking clean?

7.14.7 List Your name at the very top of every page of Your resume

7.14.8 Will Your electronically scannable resume look boring?

7.14.9 Do You need to worry about scanning if You are sending Your resume via e-mail?

7.14.10 What additional resources are there?

7.15 Ten Good Tips for Working with Recruiters

7.16 Marketing Mix

7.16.1 Marketing mix A (to meet the needs of potential employer A)

7.16.1.1 Personal skills, abilities, and resources

7.16.1.2 Pricing

7.16.1.3 Distribution/Place

7.16.1.4 Promotion

7.17 Marketing Strategy Summary

8.1 Product – Enhancing/Maintaining Your Skills, Abilities, and Resources

8.1.1 Activity 1:

8.1.2 Activity 2:

8.2 Price – Ensuring That You are Worth Hiring

8.2.1 Activity 1:

8.2.2 Activity 2:

8.3 Distribution – Going Where You Want to Go

8.3.1 Activity 1:

8.3.2 Activity 2:

8.4 Promotion – Standing Out Among the Crowd

8.4.1 Activity 1:

8.4.2 Activity 2:

9.1 Performance Assessment

9.2 Marketing Control

9.2.1 Input control mechanisms

9.2.2 Process control mechanisms

9.2.3 Output control mechanisms (performance standards)

9.2.4 Output control mechanisms (marketing audits)

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